Wednesday 18 December 2013
Theories.
Reception Theory - Stewart Hall 1980
This theory is an active audience theory and sees the audience as being actively engaged in the interpretation of media texts rather than passive consumers. Individuals receive and interpretate texts in different ways. This theory demonstrates that even though one message is sent out that not only one is made of the text and all interpretations are all different.
They are 3 types of audience: Dominant, Negotiated and Opposition. There are also number of factors that may effect whether an individual takes dominant, negotiated and opposition such as life experience, mood at the time of exposure, age, gender, beliefs or culture etc.
This will applies to my video because every individual will interpretate my music video differently and each my receive a different message from it.
Uses and Gratifications Model - Bulmer and Katz 1974
The uses and gratification model represents a change in thinking as researchers began to describe the effects of the media from the point of the audience. Bulmer and Katz argued that the audience needs to have a social and psychological origins which generate certain expectations about the mass media. Leading to different patterns of media exposure which results in both gratification needs.The idea behind the uses and gratification model is that people are motivated by a desire to fulfill or gratify their certain needs.
They may use this for:
Personal identity - Personal identity explain how being a subject of the media allows us to reaffirm our identity and the positioning of our selves within society.
Personal Relationships - We can form relationships with the media and how we can also use the media to form a relationship with other individuals and many people do use the media to form a companionship.
People may use my music video to form a relationship or companionship with someone else as they may want what is on the narrative of my music video. The song i have used for music video is also called 'First Date' which some individuals may want and therefore use this to get a 'date'.
The Selective Filter Model - Joseph Klapper
Klapper states that the media can only be effective or have an impact on an audience if it undertakes 3 stages: exposure, perception and retention.
Stage one - Selective Exposure - Audience has a choice to engage with the media and what types of media they are exposed to. The audience must choose to view, listen or read the content of specific media which the audience choose upon interest.
Stage two - Selective Perception- The audience can choose whether they wish to accept the message being conveyed. The audience may not accept the message: some people may take notice of some media content.
Stage 3- Retention - Audience have to the remember the message in order for it to have an effect on them. The message then has to stick in that persons mind who have accessed the content.
If the audience choose to watch and accept my music video it will then be successful, but some audiences may choose not to watch it or may watch it and not accept it as it is not upon their interest. Hopefully this will be successful to my target audience as it meets their interests.
This theory is an active audience theory and sees the audience as being actively engaged in the interpretation of media texts rather than passive consumers. Individuals receive and interpretate texts in different ways. This theory demonstrates that even though one message is sent out that not only one is made of the text and all interpretations are all different.
They are 3 types of audience: Dominant, Negotiated and Opposition. There are also number of factors that may effect whether an individual takes dominant, negotiated and opposition such as life experience, mood at the time of exposure, age, gender, beliefs or culture etc.
This will applies to my video because every individual will interpretate my music video differently and each my receive a different message from it.
Uses and Gratifications Model - Bulmer and Katz 1974
The uses and gratification model represents a change in thinking as researchers began to describe the effects of the media from the point of the audience. Bulmer and Katz argued that the audience needs to have a social and psychological origins which generate certain expectations about the mass media. Leading to different patterns of media exposure which results in both gratification needs.The idea behind the uses and gratification model is that people are motivated by a desire to fulfill or gratify their certain needs.
They may use this for:
Personal identity - Personal identity explain how being a subject of the media allows us to reaffirm our identity and the positioning of our selves within society.
Personal Relationships - We can form relationships with the media and how we can also use the media to form a relationship with other individuals and many people do use the media to form a companionship.
People may use my music video to form a relationship or companionship with someone else as they may want what is on the narrative of my music video. The song i have used for music video is also called 'First Date' which some individuals may want and therefore use this to get a 'date'.
The Selective Filter Model - Joseph Klapper
Klapper states that the media can only be effective or have an impact on an audience if it undertakes 3 stages: exposure, perception and retention.
Stage one - Selective Exposure - Audience has a choice to engage with the media and what types of media they are exposed to. The audience must choose to view, listen or read the content of specific media which the audience choose upon interest.
Stage two - Selective Perception- The audience can choose whether they wish to accept the message being conveyed. The audience may not accept the message: some people may take notice of some media content.
Stage 3- Retention - Audience have to the remember the message in order for it to have an effect on them. The message then has to stick in that persons mind who have accessed the content.
If the audience choose to watch and accept my music video it will then be successful, but some audiences may choose not to watch it or may watch it and not accept it as it is not upon their interest. Hopefully this will be successful to my target audience as it meets their interests.
Friday 13 December 2013
Cinematography and Editing Techniques.
The cinematography and editing techniques i want to use need to make my music video stand out and look alternative.
For the cinematography i want to use close up shots in quite a few of my shots which require the audience to see emotion and facial expressions when it comes to understanding the narrative of my music video so that they can see and understand the emotion of the character. This cinematography on the faces will enable this along with the misenscene of the shot.
Long shots will also be required in my music video for the shots which require the audience to see the whole object or character in the shot. A long or establishing shot will be needed in my music video for the shot which is of the starry sky which is shot 18 as this shot requires lots of the night sky to be shown. When editing this shot i may need to place an edit on it so that it can be seen more clearly as it will be dark outside therefore may not been seen.
For shot 3 i will use a long shot and then maybe cut to a mid shot for the car as i feel this effect would look and work well on my music video. For shot 8 i will use a mid close up shot of the two hands holding. I am using this cinematography as i want the camera and audience to focus on the two hands holding as it is the man thing i am wanting to catch in this shot therefore the camera must focus on this.
Most of the edits that will need to be on my shots for the music video will need to brighten the shot so an edit which will bring out and make the colour stand out will need to be used. As a bright and colourful music video is stereotypical and indicative for a pop punk genre music video. When looking at pop punk music videos i found that the majority of pop punk music videos are bright and colourful.
For shot 21 the cinematography for this shot will have to be an extreme close up as this shot is of the female characters eyes and i want the eyes to take up most of the shot and most of the screen on the complete final film.In shot 17 i will use a long shot and use a pan shot to catch the two characters running away on screen. This will also catch all of the action of them running away which is what i am wanting for that shot.
For the cinematography i want to use close up shots in quite a few of my shots which require the audience to see emotion and facial expressions when it comes to understanding the narrative of my music video so that they can see and understand the emotion of the character. This cinematography on the faces will enable this along with the misenscene of the shot.
Long shots will also be required in my music video for the shots which require the audience to see the whole object or character in the shot. A long or establishing shot will be needed in my music video for the shot which is of the starry sky which is shot 18 as this shot requires lots of the night sky to be shown. When editing this shot i may need to place an edit on it so that it can be seen more clearly as it will be dark outside therefore may not been seen.
For shot 3 i will use a long shot and then maybe cut to a mid shot for the car as i feel this effect would look and work well on my music video. For shot 8 i will use a mid close up shot of the two hands holding. I am using this cinematography as i want the camera and audience to focus on the two hands holding as it is the man thing i am wanting to catch in this shot therefore the camera must focus on this.
Most of the edits that will need to be on my shots for the music video will need to brighten the shot so an edit which will bring out and make the colour stand out will need to be used. As a bright and colourful music video is stereotypical and indicative for a pop punk genre music video. When looking at pop punk music videos i found that the majority of pop punk music videos are bright and colourful.
For shot 21 the cinematography for this shot will have to be an extreme close up as this shot is of the female characters eyes and i want the eyes to take up most of the shot and most of the screen on the complete final film.In shot 17 i will use a long shot and use a pan shot to catch the two characters running away on screen. This will also catch all of the action of them running away which is what i am wanting for that shot.
Wednesday 4 December 2013
Shooting Schedule
I am to shoot my music video throughout one whole day. I will shoot the shots which location is indoors and then when it becomes darker outside i will shoot the shots that i am wanting to shoot outside. Because it is winter the nights get darker earlier leaving me plenty of time to shoot the shots outside and shooting each shot until i am happy. Because it is dark outside i will need to edit the shots so that they can be seen or find a street lit with street lights as it will still give it the atmospheric feel and look i am wanting.
Daytime 2-4 pm
I will shoot the shots which locations are indoors: In the house - Bedroom, Bathroom and Livingroom
4-5:30 o clock
Break from shooting for half an hour.
6-8 pm
I will film the shots which need to be outside or need to be darker than the other shots: Outside - In the street, field and in the car.
8-8:30 pm
Finish the shooting, review the shots and re shoot a few if needed to.
I aim to get all the shooting done in this day starting from 2pm until 8pm and the latest time for being finished will 8:30 if necessary.
Monday 2 December 2013
Casting
I have chosen to be one of the lead characters in my music video as 'the boy' because he fits the image that i am going for with my music video and wears the same type of clothing you would expect to see in a pop punk music video. Therefore he will be able to provide his own clothes as they will fit perfectly for my genre and fits the stereotypes that you would expect to see in my music video. This person also knows the lyrics to this song as it is a genre they enjoy listening to, therefore because he knows the lyrics to this song and what is expected of this genre it will enable the filming to run more smoothly.
For the role of 'the girl' in my music video i have chosen ayisja because she fits the image of the character which i am wanting for my music video as she also fits the stereotype you expect to see in a pop punk music video. She also listens to the type of genre my music video is and also knows all the lyrics to blink 182 first date song therefore it will make filiming easier and enable it to run more smoothly. She will also be able to provide the type of clothes i am wanting for my music video they fit the image and stereotype i am going for.
For the role of the boy i will have him bring a few outfits which i can pick from which i can then browse and pick out the ones i want and the wants which i wish to put together. As he is bringing his own outfit it gives me more time to set up for filming as well as giving me more time to film. As for the hair, his hair already fits the look i am wanting and going for for my music video therefore no change is to be needed. His hair is long and messy which will fit well for my genre.
For the role of the female character she will also be able to provide her own outfits for the music video as they also fit the image i am going for with my music video and fit the stereotype i am wanting, for my music video. As for her hair it is red and it is modern and alternative, which again is what i am aiming for in my music video. She also has facial piercings which you usually expect to see on someone who is 'alternative' and this is stereo typically of somebody who is alternative and this will fit and look perfect for my music video. For the female role i am wanting a 1950's - 60's rockabilly alternative look for the girl in my music video. For this look the stereotype of this look is bandannas and hair wraps and red lipstick therefore i will be providing this to fit the style needed. You can see the style i am doing for my music video by looking at my make up and costuming post.
For the role of the boy i will have him bring a few outfits which i can pick from which i can then browse and pick out the ones i want and the wants which i wish to put together. As he is bringing his own outfit it gives me more time to set up for filming as well as giving me more time to film. As for the hair, his hair already fits the look i am wanting and going for for my music video therefore no change is to be needed. His hair is long and messy which will fit well for my genre.
For the role of the female character she will also be able to provide her own outfits for the music video as they also fit the image i am going for with my music video and fit the stereotype i am wanting, for my music video. As for her hair it is red and it is modern and alternative, which again is what i am aiming for in my music video. She also has facial piercings which you usually expect to see on someone who is 'alternative' and this is stereo typically of somebody who is alternative and this will fit and look perfect for my music video. For the female role i am wanting a 1950's - 60's rockabilly alternative look for the girl in my music video. For this look the stereotype of this look is bandannas and hair wraps and red lipstick therefore i will be providing this to fit the style needed. You can see the style i am doing for my music video by looking at my make up and costuming post.
Sunday 1 December 2013
Casting Costuming and Make-up Ideas.
For my costuming, make up and clothing i have chosen to go for a similar look to these images as i feel they will look well in my genre of music video as these costuming's are alternative and different which is the look i am going for.
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