Music Videos have changed massively from the past. 30 and over years ago music videos were only seen in films. For example Cliff Richards - Summer Holiday was only part of a film called Summer Holiday (1963) which was apart of the narrative of the film.
The massively well known legends The Beatles tracks also began in their film, giving their songs a music video in the film A Hard Days Night (1964) this film included only tracks by and from The Beatles and in 1964 the only way you could have a visual image to support any of The Beatles tracks was to watch the film.
In December 1983 Micheal Jackson - Thriller music video was released and at the time of release was one of the scariest music videos ever released. Micheal Jackson - Thriller was in the style of a film and not only did it have a narrative, it had a narrative within a narrative. Like any film and any music video thriller was made in the style and genre of a conventional horror film.
The First Music video ever aired on MTV in August 1981 was The Buggles - Video Killed The Radio Star
Modern day music days have changed massively and are continuing to change. Although all music videos have a meaning and connotations even if they are trying not too. All music videos continue to have some type of narrative and follow a genre and genre style. They're now conventional types of music videos which you expect to see for certain type of genre music.
Lady Gaga Featuring Beyonce is in style and in length of a short film which includes a narrative of two female murderers on the loose on a killing spree. Which is similar to what The Beatles and Cliff Richard did with their music videos but this is represented in modern time music videos. Modern music videos are now more sexual than they was 20 / 30 years ago as 20 / 30 years ago sex would not have been seen in the media and would have been frowned upon, where as now women are seen as sexual objects and promiscuous in music videos for example the pussycat dolls, Christina Aguilera and Lady gaga.
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